Hi there, nice to meet you!

I was born in the United Kingdom, raised in The Netherlands, and after brief stints in Princeton, New York City and San Francisco, I found my way to Santa Barbara, California where I live with my husband and our son, Leo.

If you would have told me a decade ago that I would one day refer to myself as a “human design coach”, I would have laughed in your face.

At the time, I was working 16-hour days as a management consultant in New York City. On paper, it sounded impressive; in reality, I was miserable.

Thankfully, I was given a “get-out-of-jail-free-card” in the form of a friend who asked me to start a business with her. We had no track record, no investors, and no clients. It was a big gamble, but something in my gut told me to go for it. And I’m so glad I did. This experience taught me that my personal definition of “success” had nothing to do with an impressive job title or corner office. What mattered most to me was applying my gifts in a way that had a meaningful impact on others, while having the freedom to dedicate time to the things that bring me joy. 

It may sound obvious, but this was a major “aha” at the time. I finally gave myself permission to let go of what I should do or be and pursue what I truly wanted instead. 

That’s around the time I discovered Human Design: a tool that offered an actual roadmap to becoming more ME and living out my purpose in the most effortless, effective way.
And once I experienced the power of this knowledge first-hand, I wanted everyone to have access to it. I completed my reader training with Jenna Zoe and launched my Human Design business in 2020, where I help individuals, couples and families become more effective communicators, decision makers, business owners, partners and so much more by leaning into their unique design. 

When our son was born in 2021, I naturally looked to his chart for guidance. Especially in those early newborn weeks and months, when there are precious few ways to “communicate”, his chart became my compass. I learned that as a Manifesting Generator, he gets bored easily and needs variety when it comes to toys and activities.

I learned that he doesn’t like direct sunlight and eats more as the day goes on. I learned that he’s someone who needs to make his own mistakes, so instead of telling him that something was a bad idea or wouldn’t work, I let him figure it out (safely) on his own.

As a 5/1 profile, it didn’t take me long to become obsessed with the idea of universalizing this knowledge, which is where Thriving for Design was born.

Our mission with Thriving by Design is to help you and your families thrive by giving you the tools and knowledge to live by design.
I hope you enjoy and get value from our growing library of online courses, cheat sheets, and other resources. If your are new to Human Design, start here.
- Alexandra Cole

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Tools to help you live by design


Raised by Design

A personalized parenting cheat sheet for your child.



Nourish by Design

Your roadmap to more satisfying family mealtimes - videos, guide, and actionable worksheet.


Well by Design

Your personal guide to optimal health and well-being.

Georgia C.

"I was truly blown away by how spot on this report was. It’s amazing to see how little people really live their design and it helped me see why my daughter wants things a certain way, even if it doesn’t make sense to me.”

Julianne D.

"What a gift to have as a parent - another lens through which to view your child as an individual in addition to tactical steps to help guide them into being exactly who they already know they are."

Andrea M.

"I loved the idea of getting to know more about my son through his Human Design. The information was spot on and Alexandra shared great ideas to help me implement these insights at play time, mealtime, and even at school.”


Starting thriving for free.

Parent by Design Cheat Sheets

Learn how to parent most effectively based on Human Design Energy Type.

Get Your Human Design Chart

New to Human Design? Lookup your child's (or your own) to get started.

Energy Type Cheat Sheets

Discover your type's superpowers, common struggles, self care tips, and more.